Your Company’s Branding
Developing an effective brand can be both simple and complex. One can start with simply designing their website, business cards, letterhead, logo with the same vision and understanding of your organization's purpose.
One thing I often encounter while consulting with mostly small business and especially churches is that there is a lack of brand awareness. I find that when most individuals start a business they just want a website that looks good. And that’s fine. Its what we as designer/developers are here for.
But there is a second major component lacking. It’s a lack of development of ones own business or church brand. Wikipedia has a great definition of brand:
A brand is a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.
And yes, churches can and I dare to say, must have an effective brand too. There is a verse in Habakkuk that says,
“And the LORD answered me, and said, Write the vision, and make it plain upon tables, that he may run that readeth it.’ For the vision is yet for an appointed time, but at the end it shall speak, and not lie: though it tarry, wait for it; because it will surely come, it will not tarry.”
What this speaks of is writing a vision or your “brand” and making it clear so that when people see it the may be motivated by it. So, branding is practical in both the church and in business.
Why? Because both the laymen and the employee must see and understand their assignment in life and on the job, respectively.
Developing an effective brand can be both simple and complex. One can start with simply designing their website, business cards, letterhead, logo with the same vision and understanding of your organization’s purpose.
No matter if its focused on saving lives, or saving paper; building strong families, or building reliable homes, your brand must convey your organizations values, ideas, and beliefs.
I welcome thoughts and ides on this topic.